If you are living in the modern world and not under a rock, you know most podcasts use Facebook as a vital part of their marketing strategy. Within my 7 years of working in the advertising industry, I’ve seen a multitude of Facebook pages plateau and business owners/podcasters alike are often left scratching their heads. These 5 simple solutions should attract more people to your page and help you increase those pesky little “Thumbs Up”.
1. Post Engaging Content
The content you choose to put on your page MATTERS. Shocking right? I’ve helped run media pages for a plethora of podcast genres: true crime, history, film; you name it! Regardless of the type of show you run, make your content fun. Have a sports pod? Post pictures of the scenery from your recent hike. In history? Trying posting a great classical meme! As long as the post falls under the 3 Rs (Relevant, Recent, and/or reliable. Give some goofy things a try and gauge those to see what’s working.
2. Actively Post
As someone who hosts a film podcast, often times I’ll be sipping my morning coffee and sifting through movie news. I’ll come across something in my industry and immediately post it on the Film Roast Facebook page. It’s the old salesmen rule of ‘Always be Closing”. When I worked in the sales industry, my boss told me his best salespeople were ones who were prospecting on weekends and without much effort. For example, if his top salesmen were to go shopping with his daughter at a local boutique, he would get to know the owner while his daughter is trying on some new jeans and leave his business card. It’s that simple. The same principle goes for podcast social media. If you are a showrunner, you strive to know the breaking news in your industry. Maybe you’ll see something at the movie theater or read about it on Twitter. Why not share those little bits of knowledge with your audience?
3. Invite People You Know
This is crucial, but there is a catch. The first inclination to someone starting a brand, new Facebook page is to invite everyone on their friends list. Unfortunately, this is likely going to put on damper on your engagement. Think about it this way: I am crazy about the Seattle Seahawks. If I run that page and invite everyone I know (including people who hate football, aren’t interested in sports, or even worse: they’re a Niners fan) they are likely going to avoid your posts. However, if you are particular with who you invite it will benefit you in the long run. It helps to add a direct message to your friends telling them why you’ve invited them to the page. I’ve seen a great response the majority of the time. Never feel guilty about inviting people to see your work! Some people will like your page and others will ignore your request. That’s ok. Accessing your friends is the easiest way to grow your Facebook page fast. It only takes a few minutes and even a couple likes will benefit your podcast.
4. Improve Your Facebook Page Information
Updating your Facebook information can be vital for complete strangers to be able to find you. Make sure you have your basic information. If you have them, list your website, podcast email address, and a description of your show. Go a step further and fill out the categories and subcategories that your page is related to (Podcasts, True Crime, etc).. This will help listeners find you in Facebook and Google searches.
Don’t forget to add a podcast profile and cover photo. Be sure to make them the proper dimensions so the photos don’t expand or compress and make your show look a bit wonky. Here are the dimensions for those:
Profile Picture: 180 x 180
Cover Photo: 851 x 315
If you have additional social media, make sure the profile pictures are matching. This helps build brand identity without putting in much effort.
5. Promote Your Facebook Page EVERYWHERE!
The beauty of social media is you can plaster your name pretty much anywhere you see fit! Get your Facebook information on your website. Put up an icon that links straight to the page. Talk about your page in your blog, on your Twitter, and of course your podcast. Mention the Facebook or social links in your email signature. These are all ways to capture potential listeners.
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